We draw from a wealth of expertise and extensive experience with European capital subsidiaries in Japan, making full use of new technology and ideas to lead businesses to success. In particular, when introducing products manufactured overseas into Japanese markets, we have established business strategy elements such as product specifications, price settings, and targets, in addition to planning and implementing sales promotion. And, we have carried out training of sales (including dealers) and service departments, strengthening these organizations’ ability to provide customer satisfaction.
Five years passing, when we were first established as a Japanese corporation, it was a small organization of five staff. Since then, with increasing sales, we have grown to an organization of about fifteen members. Persevering with the model of a small number of highly talented employees, we secured a high profit ratio, with sales of almost 1 billion yen. Even during the 2008 global financial crisis triggered by the failure of the Lehman Brothers, our headquarters (parent company) were able to easily reach its target profit ratio without reducing staff numbers. We hold experience operating business as a "lean organization", including budget creation and cost control.
For a given product, the processes of after-sales service and quality control are also important in terms of continuing good customer relations. Depending on response to a complaint, customer trust may either increase or decrease. Particularly in the case of foreign-capital businesses, Japanese customers may assume that there is a lack of replacement parts or technical service, which will reduce confidence in imported products. In order to dispel this negative image, we are experts at negotiating with head offices (parent companies) to arrange support, and have extensive experience dealing with such issues.